Meet the Maker

I'm Erica Parham, a proud mother of three energetic boys, military spouse, and a former nurse with over 12 years of experience. More than five years ago, I embarked on my journey in the candle business right from the comfort of my own home. As a naturally creative individual. I had dabbled in various DIY projects, but none of them truly captured my passion. However, everything changed when I discovered the art of candle making! 

In just three short years of owning my shop, we have achieved remarkable success and recognition, solidifying our brand as a force to be reckoned with. The journey has been filled with incredible milestones and opportunities that have propelled our business to new heights. What makes these achievements even more special is that they were accomplished through sheer hard work, without relying on paid promotions or publicists. It's a testament to the power of determination and the belief that with dedication, anything is possible.

One significant measure of our success is the extensive media coverage we have received. Our brand and products have been featured in numerous articles and newspapers, which has helped to spread awareness and generate buzz around our candles. The recognition gained through these publications has not only boosted our credibility but has also attracted a broader customer base. Being in the spotlight has provided a platform to share our story, values, and unique offerings with a wider audience.

Perhaps the pinnacle of our achievements was the honor of being featured on Good Morning America not just once, but twice! This national television exposure resulted in a tremendous surge in sales, with over 10,000 candles sold on each appearance. The opportunity to showcase our brand on such a prestigious platform allowed us to reach millions of viewers and establish ourselves as a trusted and desirable choice for candle enthusiasts. The impact of these appearances cannot be overstated, as they significantly elevated our brand's visibility and opened doors to even greater opportunities.

Furthermore, forging partnerships with industry giants like Michaels, Wayfair, and Capital One has been a game-changer for our business. Collaborating with these reputable companies for team-building events has not only provided valuable networking opportunities but has also positioned us as a trusted partner in the industry. These partnerships have allowed us to tap into new customer segments, gain exposure through their extensive platforms, and establish our brand as a go-to choice for high-quality candles.

It's important to emphasize that our success didn't happen overnight. It required relentless effort, a clear vision, and an unwavering commitment to excellence. Through hard work, determination, and a steadfast belief in our products, we were able to accomplish remarkable feats and secure these incredible opportunities. While luck may play a role, it is the consistent dedication and passion that truly pave the way for extraordinary achievements.

So, to anyone embarking on their own entrepreneurial journey, remember that you have the power to accomplish great things. Set your goals high, believe in your abilities, and be willing to put in the hard work required to make your dreams a reality. With perseverance, innovation, and an unwavering commitment to your craft, there's no limit to what you can achieve. Trust in your vision, embrace challenges as opportunities for growth, and always remember that success comes to those who are willing to give it their all.